How can I check that my website meets web accessibility standards?

If you’re concerned about whether your website is accessible to people with disabilities, there are a few ways to check. The Web Content Accessibility Guidelines (WCAG) 2.0 are internationally recognized standards for web accessibility. To see if your site meets…

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What is AB testing in marketing?

AB testing is a marketing technique that allows businesses to compare two versions of a marketing asset, such as an ad or landing page, to see which performs better with their target audience. By running an AB test, businesses can…

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What are the main tools of product marketing?

Product marketing is the process of bringing a product to market. It includes market research, product development, branding, advertising, and price determination. The main tools of product marketing are market research, product development, and branding. Product marketing is the process…

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What is a PIM and how do I use it?

A PIM, or personal information manager, is a tool that helps you organize and keep track of your personal information. This can include anything from your contact information and calendar to your to-do lists and notes. A PIM can be…

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The marketing mix: the 4 Ps of product marketing

Product marketing is the process of designing, creating, and delivering a product to market. It includes everything from market research and product development to pricing and promotion. The key to successful product marketing is understanding the 4 Ps of product…

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